Research Tools and Techniques
Secondary approaches: Identification and analysis of publicly available data, association data, or transactional data is available on a fee basis. Often secondary data analysis includes these sources: Census and American Community Survey, Bureau of Labor Statistics, industry data, association data, and syndicated reports.
Qualitative approaches: In-depth interviews, focus group recruitment and moderation (face-to-face, telephonic, online), online bulletin board/moderated discussions, video and audio diaries.
Quantitative approaches: Email invite/web-based surveys, mobile intercepts, telephone surveys, postal mail surveys, choice-based modeling, online concept testing, field and tabulation solutions, advanced statistical analysis, data visualization, perceptual mapping, conjoint modeling and best/worst scaling techniques.